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Audi showing seven A1 models at Wörthersee Tour 2010

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Khatir Soltani
As reported by Audi

For the fourth year in a row, AUDI AG will have its own stand at the GTI meet at the Wörthersee and is once again expecting Audi fans from throughout Europe. The new Audi A1 is playing a leading role at the 29th Wörthersee Tour (May 12 - 15) in Reifnitz (Carinthia), Austria. Innovative adhesive film designs, vibrant paint finishes as well as exterior add-on parts and a matching interior will transform a total of seven models of the new compact car into spectacular motto vehicles. Furthermore, the Audi R8 GT, a limited-production version of the high-performance sports car, will be presented to the general public for the first time at Wörthersee shortly after its world premiere.

Photo: Audi

Standing on the southern shore of the Wörthersee (Lake Wörth) in Reifnitz is the 3,000 square meter (32,291.73 sq ft) Audi stand, where in addition to the Audi A1 and the Audi R8 GT, the company will also be presenting the new RS 5 and the R8 V10 Spyder supercar daily from 10:00 a.m. to 6:00 p.m. Audi fans will be able to get up close and personal with a total of 19 different models bearing the four-ring logo. The focus of this year’s Wörthersee Tour stand is the A1 special editions.

“The Audi A1 fits in with the GTI meet because customization has always been a central topic for the Audi fans here at the Wörthersee and will also play a special role for A1 customers,” says Stefan Sielaff, Head of Audi Design. Sielaff and his team have developed seven different models for the appearance at the Wörthersee, including a model sporting an “FC Bayern” look. The Audi A1 1.4 TFSI shows the design possibilities offered by add-on parts, special paint finishes and adhesive films.

This compact car has the Number 10 of FC Bayern star Arjen Robben on the roof and on the doors. The adhesive design with through-colored film and digitally printed film makes a very high-quality impression, as this technique shows off reflections to their best advantage. With the large logo of Germany's most successful soccer club on the hood, the restyled front bumper and a modified diffuser in the back, this A1 immediately stands out from the crowd. Another highlight is the sill sporting visual cues from the S line.

Photo: Audi
Khatir Soltani
Khatir Soltani
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