THE CELEBRITY CONVOY
Oldsmobile is taking five of its 2002 Bravada SUVs on the road in convoy fashion in and around the Big Apple, landing at various hot spots and events. Each convoy consists of at least onecelebrity who, at each pre-arranged destination, talks about the importance of supporting African-American students. Tom Joyner Foundation donation envelopes are distributed on site at eachevent.
Other celebrities featured during the campaign include Joyner, R&B sensation Gerald Levert, legendary soul music group The O'Jays, hot new recording artist Alicia Keys, "New YorkUndercover" star Malik Yoba, song-stylist Angie Stone and many more.
Oldsmobile will make a donation to the Foundation in the name of each of the participating celebrities. The company will also match donations to the Foundation generated by Convoyattendees.
