To celebrate the 40th anniversary of the first BMW Art Car, the German brand has released an extensive overview of the origin, the history and the development of their 17-car collection.
Apart from photos and written material, a film has been produced for every one of the 17 BMW Art Cars. As many artists from 9 countries and 5 continents have contributed in the collection, including Andy Warhol, Frank Stella, Roy Lichtenstein, Jenny Holzer and Jeff Koons.
"After four decades and a total of 17 BMW Art Cars, they can now all be admired by everyone. The interactive website pays homage to the collection, unique in the history of the automobile and the arts. Whilst the originals are often exhibited individually at the BMW Museum in Munich or at significant cultural institutions throughout the world, people are now able to discover for the BMW Art Cars in their entirety. A comprehensive online tour is now available anywhere and anytime," says Bill McAndrews, head of BMW Group Corporate Strategy and Communications.
Apart from photos and written material, a film has been produced for every one of the 17 BMW Art Cars. As many artists from 9 countries and 5 continents have contributed in the collection, including Andy Warhol, Frank Stella, Roy Lichtenstein, Jenny Holzer and Jeff Koons.
"After four decades and a total of 17 BMW Art Cars, they can now all be admired by everyone. The interactive website pays homage to the collection, unique in the history of the automobile and the arts. Whilst the originals are often exhibited individually at the BMW Museum in Munich or at significant cultural institutions throughout the world, people are now able to discover for the BMW Art Cars in their entirety. A comprehensive online tour is now available anywhere and anytime," says Bill McAndrews, head of BMW Group Corporate Strategy and Communications.
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