Press release
Whitby, Ontario-BMW Canada is hosting a series of comparison drive events to demonstrate why the BMW 3 Series is Canada's top selling premium car. Starting in April, participants and their guests will have the opportunity to test drive the 3 Series while comparing it back-to-back with competitors' models.
The BMW 3 Series Comparison Drive events will be held in Vancouver (British Columbia Driving Centre) from April 17-19; Montreal (Attractions Hippiques) from May 8-10; and Toronto (Downsview Park) on both May 29-31 and June 5-7. At the event, participants will test drive most 3 Series variants, including BMW's award winning clean diesel and xDrive variants, along with the Lexus IS, Audi A4 and the Mercedes-Benz C-Class.
The event features a dynamic driving experience on a closed course under the guidance of professional driving instructors. Participants will test drive each vehicle in six real-world scenarios which are not possible in a traditional test drive. These scenarios give participants the opportunity to fully experience the acceleration, maneuverability, avoidance ability, and braking of all models in a safe environment.
BMW is the leading premium automotive brand in Canada. This event format allows customers to experience BMW's Ultimate Driving Experience, compare it to the competition and learn why customers buy more BMW products than competitor vehicles.
Interested participants should visit www.bmw.ca for more information or to register.
photo:BMW
Whitby, Ontario-BMW Canada is hosting a series of comparison drive events to demonstrate why the BMW 3 Series is Canada's top selling premium car. Starting in April, participants and their guests will have the opportunity to test drive the 3 Series while comparing it back-to-back with competitors' models.
The BMW 3 Series Comparison Drive events will be held in Vancouver (British Columbia Driving Centre) from April 17-19; Montreal (Attractions Hippiques) from May 8-10; and Toronto (Downsview Park) on both May 29-31 and June 5-7. At the event, participants will test drive most 3 Series variants, including BMW's award winning clean diesel and xDrive variants, along with the Lexus IS, Audi A4 and the Mercedes-Benz C-Class.
The event features a dynamic driving experience on a closed course under the guidance of professional driving instructors. Participants will test drive each vehicle in six real-world scenarios which are not possible in a traditional test drive. These scenarios give participants the opportunity to fully experience the acceleration, maneuverability, avoidance ability, and braking of all models in a safe environment.
BMW is the leading premium automotive brand in Canada. This event format allows customers to experience BMW's Ultimate Driving Experience, compare it to the competition and learn why customers buy more BMW products than competitor vehicles.
Interested participants should visit www.bmw.ca for more information or to register.
photo:BMW