According to Toby Nickel of the Whitby-based firm,"The site highlights the three essential characteristics of the BMW M3: power, precision and passion."
Nickel says, "The M3 on-line launch campaign presents the user with a rich array of graphics and images. The user is able to directly download pictures of the M3, or to send pictures as electronic postcards via e-mail, with a personal message."
The BMW M3 website will continually be enhanced over the forthcoming weeks and months, says Nickel, "with many new and exciting features being added."