To help step up the launch of the latest Audi A4, the German automaker brought Canadian icon Bryan Adams along to the Frankfurt Motor Show to give car lovers and music fans a little taste of success.
Adams is one of the worlds most highly regarded Canadian singers, with a career that's spanned 3 decades. Rupert Stadler, Chairman of the Board of Management of AUDI AG, said "Bryan Adams is an excellent match for Audi and the new A4. Just like Audi, he has remained on the road to success for decades."
Adams commented that "with this new car, Audi and the four rings prove that they belong in the top segment in the automotive industry".
The new A4 will come to market with a drastically more sporty and dynamic look, backed up by hardware upgrades including a new aluminum-intensive suspension setup and improved Quattro system. Engine choices remain the same, though slightly more power is available. A seven-speed DSG gearbox is said to be fitted, alongside the standard six-speed manual.
Audi promises superior responsiveness and balance from the best A4 yet. Even the drivetrain has been repackaged, allowing the engine to move further back in the vehicle enabling a more desirable weight balance. The entire package has grown, and is now slightly larger than a Mercedes C-Class or BMW 3-series.
photo:Audi
Adams is one of the worlds most highly regarded Canadian singers, with a career that's spanned 3 decades. Rupert Stadler, Chairman of the Board of Management of AUDI AG, said "Bryan Adams is an excellent match for Audi and the new A4. Just like Audi, he has remained on the road to success for decades."
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Adams commented that "with this new car, Audi and the four rings prove that they belong in the top segment in the automotive industry".
The new A4 will come to market with a drastically more sporty and dynamic look, backed up by hardware upgrades including a new aluminum-intensive suspension setup and improved Quattro system. Engine choices remain the same, though slightly more power is available. A seven-speed DSG gearbox is said to be fitted, alongside the standard six-speed manual.
Audi promises superior responsiveness and balance from the best A4 yet. Even the drivetrain has been repackaged, allowing the engine to move further back in the vehicle enabling a more desirable weight balance. The entire package has grown, and is now slightly larger than a Mercedes C-Class or BMW 3-series.
photo:Audi
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