Press release
The Buick Business Concept, a new concept vehicle designed to showcase Buick's future vision of "business class on the road," made its global debut today at Auto Shanghai 2009 in China.
The multi-purpose vehicle (MPV) was developed in China by the Pan Asia Technical Automotive Center (PATAC), a design and engineering joint venture between General Motors and Shanghai Automotive Industry Corporation (SAIC), with global design input.
The Business Concept Vehicle captures the essence of the Buick form language in a thoroughly elegant and expressive design, with its taut surfaces, double sweep spear belt line, strong front and rear identities and dynamic presence.
"The Business Concept Vehicle has a grand presence and makes a strong statement when it pulls up to the front of any establishment," said Ed Welburn, GM Vice President of Global Design. "The Chinese market and business person have some unique requirements. Our team has responded with an elegant solution to their business and personal needs."
Classic Influences in Modern Design
According to Cao Min, PATAC Concept Car Chief Designer, the design team set out to create a modern global design for Buick, yet include a subtle Chinese essence and influence. To achieve this balance, they sought to draw from their heritage outside the automotive industry - from classic shapes to arts and ancient relics.
The Business Concept Vehicle's dynamic exterior surfaces and "yin and yang" interior tones are drawn from diverse inspirations including the 2008 Buick Riviera concept car, Chinese artifacts and modern electronic icons. The vehicle, inside and out, communicates an orderly elegance that transcends cultural boundaries and conveys the tranquility and power of Buick.
Exterior Design - A Sense of Presence and Buick Essence
To establish their design direction, PATAC designers took the global Buick design vocabulary of sculpturally beautiful and dynamic forms established by the Riviera concept car and successfully extended it to a tall, one-box architecture.
The Buick Business Concept, a new concept vehicle designed to showcase Buick's future vision of "business class on the road," made its global debut today at Auto Shanghai 2009 in China.
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The multi-purpose vehicle (MPV) was developed in China by the Pan Asia Technical Automotive Center (PATAC), a design and engineering joint venture between General Motors and Shanghai Automotive Industry Corporation (SAIC), with global design input.
The Business Concept Vehicle captures the essence of the Buick form language in a thoroughly elegant and expressive design, with its taut surfaces, double sweep spear belt line, strong front and rear identities and dynamic presence.
"The Business Concept Vehicle has a grand presence and makes a strong statement when it pulls up to the front of any establishment," said Ed Welburn, GM Vice President of Global Design. "The Chinese market and business person have some unique requirements. Our team has responded with an elegant solution to their business and personal needs."
Classic Influences in Modern Design
According to Cao Min, PATAC Concept Car Chief Designer, the design team set out to create a modern global design for Buick, yet include a subtle Chinese essence and influence. To achieve this balance, they sought to draw from their heritage outside the automotive industry - from classic shapes to arts and ancient relics.
The Business Concept Vehicle's dynamic exterior surfaces and "yin and yang" interior tones are drawn from diverse inspirations including the 2008 Buick Riviera concept car, Chinese artifacts and modern electronic icons. The vehicle, inside and out, communicates an orderly elegance that transcends cultural boundaries and conveys the tranquility and power of Buick.
Exterior Design - A Sense of Presence and Buick Essence
To establish their design direction, PATAC designers took the global Buick design vocabulary of sculpturally beautiful and dynamic forms established by the Riviera concept car and successfully extended it to a tall, one-box architecture.
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