Spotted driving around Newquay, Cornwall, the car recalls the dawn of the surf movement in the USA, when surfers bought 'Woodies' in the late Fifties and early Sixties.
Yet even when car makers stopped using wooden frames, an expensive and difficult production process, the Woody had become so much a part of American culture that its essence continued. The Spark Woody was created in the UK for Chevrolet using a three-quarter vinyl body wrap. Its roof is adorned with an Escape Mini-Mal surfboard, as its wood-effect panelling was in keeping with the car's retro styling.
Chevrolet chose Newquay to show off the car for the first time, as the Cornish resort is famous across the world for its surfing culture – the Atlantic Ocean meets the British Isles at one of its narrowest peninsulas, which gives naturally excellent conditions for surfing.
The Spark Woody will go on to star at the grand final of this year’s Young? Creative? Chevrolet! arts competition, which takes place in Paris on the eve of the International Motor Show next month.
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| Photo: General Motors |
Yet even when car makers stopped using wooden frames, an expensive and difficult production process, the Woody had become so much a part of American culture that its essence continued. The Spark Woody was created in the UK for Chevrolet using a three-quarter vinyl body wrap. Its roof is adorned with an Escape Mini-Mal surfboard, as its wood-effect panelling was in keeping with the car's retro styling.
Chevrolet chose Newquay to show off the car for the first time, as the Cornish resort is famous across the world for its surfing culture – the Atlantic Ocean meets the British Isles at one of its narrowest peninsulas, which gives naturally excellent conditions for surfing.
The Spark Woody will go on to star at the grand final of this year’s Young? Creative? Chevrolet! arts competition, which takes place in Paris on the eve of the International Motor Show next month.
 |
| Photo: General Motors |
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