"Our new Chrysler and Dodge eC models offer the lowest point of entry for young families in the market for an affordable minivan," said Schroer. "We currently have a 62 percent market share for minivans priced below US$20,000. Our new Chrysler and Dodge eC models will help solidify our position in this part of the market, while attracting new buyers who feel they may have previously been priced out of this segment."
2002 CHRYSLER TOWN & COUNTRY EL AND DODGE GRAND CARAVAN EL
In addition to its new eC models, Chrysler and Dodge will offer eL models that will be positioned as high-value, entry-level long-wheelbase minivans. Chrysler Town & Country eL and Dodge Grand Caravan eL are targeted directly at the Honda Odyssey LX and will offer the following standard features: 3.3-liter V6 engine, quad seats, minivan-first split 50/50 Easy Out® roller seats, and first and second row storage trays. Optional equipment includes a roof rack, right power sliding door, side air bags and adjustable pedals. The manufacturer's suggested retail price (MSRP) for the 2002 Chrysler Town & Country eL is US$24,330 (which includes US$655 for destination), or US$360 less than the 2002 Honda Odyssey LX. The MSRP for the 2002 Dodge Grand Caravan eL is US$24,175 (which includes US$655 destination), or US$515 less than the 2002 Honda Odyssey LX.
"With our new 2002 Chrysler and Dodge eL models, we are now offering minivan shoppers apples-to-apples models to compare with the competition," said Schroer. "Anyone in the market for a Honda Odyssey LX should compare it directly with our eL models in order to determine which is the best minivan. Similar to eX, we feel confident that dollar for dollar, feature for feature, mile for mile, we still offer the best minivan on the planet."