"In order to make this campaign truly stand out, we knew our advertising needed to be memorable and funny," added Accavitti. "We
are thrilled that one of Canada's most recognizable show business legends - William Shatner was available. Bill was truly excited about making one of our customers' financial dreams come true with a one million dollar payout. The ads absolutely reflect his personal touch and wit."
The promotion runs from between November 10, 2005 through to January 3, 2006, and is eligible to anyone who purchases or leases a new Chrysler, Dodge or Jeep vehicle within that time period - they will automatically be entered.
To spice up the promotion, and create more media buzz running up to the New Year, traditionally a slow time for selling new vehicles, the automaker will be handling out weekly cash prizes to winners who fill out an entry form at the dealership. For these prizes, no purchase is necessary.
So, what are the odds of winning a cool million, and then buying that Chrysler
300C SRT8, Jeep Grand Cherokee SRT8, Dodge Ram Mega Cab 4x4 Cummins Diesel and Viper SRT-10 collection of your dreams? Well, if the promotion works and DaimlerChrysler Canada manages to maintain its 2.6 percent 2005 year-to-date gain over 2004, your chances are one in 18,629.7 - DCX Canada sold 186,296 vehicles in the first ten months of 2005 compared to 181,515 units during the same January 1 to October 31 period in 2004.
While that might sound like a long shot, they're significantly better odds than most lotteries. The Windsor, Ontario-based automaker is hoping its promotion will win you over, and even if you don't win the million that you'll end up feeling like a winner in one of its new cars, trucks or SUVs.
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| To spice up the promotion DCX Canada will be handling out weekly cashprizes to winners who fill out an entry form at the dealership - nopurchase is necessary. (Photo: DaimlerChrysler Canada) |
The promotion runs from between November 10, 2005 through to January 3, 2006, and is eligible to anyone who purchases or leases a new Chrysler, Dodge or Jeep vehicle within that time period - they will automatically be entered.
To spice up the promotion, and create more media buzz running up to the New Year, traditionally a slow time for selling new vehicles, the automaker will be handling out weekly cash prizes to winners who fill out an entry form at the dealership. For these prizes, no purchase is necessary.
So, what are the odds of winning a cool million, and then buying that Chrysler
 |
| If DaimlerChrysler Canada manages to maintain its 2.6 percent 2005 year-to-date gain over 2004, your chances are one in 18,629.7 that the car collection of your dreams will become a reality. (Photo: Trevor Hofmann, Canadian Auto Press) |
While that might sound like a long shot, they're significantly better odds than most lotteries. The Windsor, Ontario-based automaker is hoping its promotion will win you over, and even if you don't win the million that you'll end up feeling like a winner in one of its new cars, trucks or SUVs.
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