AUBURN HILLS, Mich. -- Viper owners, Dodge loves ya.
And to show its appreciation, Dodge will give its current Viper owners thered carpet treatment by offering them the first shot at the all-new 2003 DodgeViper SRT-10 Convertible when it goes on sale in Fall 2002.
Dodge announced today a "customer-driven distribution plan" for sales ofwhat company officials expect will be one of the most collectible, sought-after vehicles in the company's history.
"When we began selling the Dodge Viper GTS Coupe in 1996, we gave ourRT/10 owners the first opportunity to purchase the new car," said Jim Julow,Vice President - Dodge Global Brand Center. "These enthusiasts have stuckwith the company through thick and thin, and serve as ambassadors for theDodge brand. It's a small token of our appreciation that we can offer anopportunity that we expect will be very popular among the loyal Viper ownerbody."
The new 2003 Dodge Viper SRT-10 convertible is expected to begin arrivingin dealerships late in 2002, but owners will need to move fast if they intendto buy the ultimate American sports car.
Current Viper owners who purchased their cars new may make advancereservations to order the all-new 2003 Dodge Viper SRT-10. Owners withconfirmed reservations will then have the option of placing early orders forthe first year's production of the new convertible, which is expected to be inshort supply.