From GMM
The Scuderia Ferrari's new Marlboro deal is worth almost half a billion dollars to the famous Italian Formula 1 team.
The Maranello based team, officially known as Scuderia Ferrari Marlboro, said in a brief statement this week that Philip Morris International had extended its existing contract to the end of 2015.
The original deal was set to run until the end of next year.
The anti-tobacco advertising rules in F1, Europe and most of the rest of the world means that Marlboro's actual red and white branding cannot be displayed on the Ferrari single seaters.
But Sportspro reports that Philip Morris is still pledging $160 million to Ferrari for the F1 sponsorship each year.
The new deal follows Ferrari's inauguration of a new F1 logo for this year, with its angular red and white colours and black wording closely resembling Marlboro cigarette packets.
Last year, the Italian team from Maranello removed the infamous “barcode” from its F1 cars after a European medical commission declared that it was subliminal advertising for Marlboro according to them.
The Scuderia Ferrari's new Marlboro deal is worth almost half a billion dollars to the famous Italian Formula 1 team.
The Maranello based team, officially known as Scuderia Ferrari Marlboro, said in a brief statement this week that Philip Morris International had extended its existing contract to the end of 2015.
The original deal was set to run until the end of next year.
The anti-tobacco advertising rules in F1, Europe and most of the rest of the world means that Marlboro's actual red and white branding cannot be displayed on the Ferrari single seaters.
But Sportspro reports that Philip Morris is still pledging $160 million to Ferrari for the F1 sponsorship each year.
The new deal follows Ferrari's inauguration of a new F1 logo for this year, with its angular red and white colours and black wording closely resembling Marlboro cigarette packets.
Last year, the Italian team from Maranello removed the infamous “barcode” from its F1 cars after a European medical commission declared that it was subliminal advertising for Marlboro according to them.