From GMM
According to a British publication, the prestigious Scuderia Ferrari is the most lucratively sponsored formula one team, but its backers do not get the best value for money.
The new 2008-2009 edition of Formula Money, the business-focused publication, reveals that at $200m per year, world champions Ferrari receive more private sponsorship than any other team.
But Allianz, a Williams' sponsor, reportedly receives more mentions in the print media per million dollars spent.
Dutch bank ING, however, paying about $65m for its title sponsorship of the Renault team, got the most press mentions regarding F1 - in 883 separate articles - overall in 2007.
The next most-mentioned F1 sponsors were Vodafone, Fiat, Shell and Williams' title backer AT&T, Formula Money said.
According to a British publication, the prestigious Scuderia Ferrari is the most lucratively sponsored formula one team, but its backers do not get the best value for money.
The new 2008-2009 edition of Formula Money, the business-focused publication, reveals that at $200m per year, world champions Ferrari receive more private sponsorship than any other team.
But Allianz, a Williams' sponsor, reportedly receives more mentions in the print media per million dollars spent.
Dutch bank ING, however, paying about $65m for its title sponsorship of the Renault team, got the most press mentions regarding F1 - in 883 separate articles - overall in 2007.
The next most-mentioned F1 sponsors were Vodafone, Fiat, Shell and Williams' title backer AT&T, Formula Money said.