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Ferrari Celebrates 50 Years of U.S. Sales by Painting Manhattan Red

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Khatir Soltani

Plenty examples of the most important Prancing Horse cars joined a variety of Maserati GTs as part of display in the concourse of Manhattan's Jacob Javits conference center, as part of the celebration.

Ferrari, and the Italian automaker's Maserati brand had all of its important cars on display, including the new Maserati MC12 supercar. (Photo: Trevor Hofmann, Canadian Auto Press)

On the auto show floor Ferrari had its stunning Scaglietti on display, while Maserati showed off its fabulous new MC12 supercar and elegant Quattroporte.

New York is one of Ferrari's most important markets within the U.S., which is its largest country specific market with respect to sales. And the brand continues to grow each year, up thirteen percent from the previous year in 2003 to 1,350 units signed, sold and delivered. This result flies in the face of competitor Porsche that has faced soft car sales in the U.S. during 2003.

For the 2004 model year, each Ferrari sold in the U.S. market will receive a special inscription to commemorate the 50th anniversary.

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 8 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada