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Fiat and Chrysler unveil new logo

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Fiat, which now owns all of Chrysler's shares, today unveiled the logo for the newly formed Fiat Chrysler Automobiles entity.

According to he press release, the three letters in the logo are grouped in a geometric configuration inspired by the essential shapes used in automobile design: the F, derived from a square, symbolizes concreteness and solidity; the C, derived from a circle, representing wheels and movement, symbolizes harmony and continuity; and finally, the A, derived from a triangle, indicates energy and a perennial state of evolution.

The new logo will be adopted by Fiat and Chrysler as soon as practicable and before completion of the reorganization of the new Group.

Fiat Chrysler Automobiles
Photo: Chrysler