Toyota may well be planning a hatchback version of the popular Corolla in order to attract younger buyers, which is a category of buyers that the Japanese manufacturer has trouble conquering.
"Nothing is official at this poin", confirms 2014 Corolla Chief Engineer, Shinici Yasui. He mentionned that Toyota is paying close attention to the opinions and tastes of younger buyers, who are reviving the hatchback market. A three or five-door Corolla could gain widespread popularity among these buyers.
Although the 2014 Corolla launch is merely weeks away, Yasui claims that ‘’ the idea of a hatchback version isn’t yet dead and buried’’.
Toyota expects the average 2014 Corolla buyer to be around 50-years old. The manufacturer would like to seduce buyers under the age of 35.
Source : thedetroitbureau.com
"Nothing is official at this poin", confirms 2014 Corolla Chief Engineer, Shinici Yasui. He mentionned that Toyota is paying close attention to the opinions and tastes of younger buyers, who are reviving the hatchback market. A three or five-door Corolla could gain widespread popularity among these buyers.
Although the 2014 Corolla launch is merely weeks away, Yasui claims that ‘’ the idea of a hatchback version isn’t yet dead and buried’’.
Toyota expects the average 2014 Corolla buyer to be around 50-years old. The manufacturer would like to seduce buyers under the age of 35.
Source : thedetroitbureau.com
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| Photo: Sébastien D'Amour |