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Ford Announces Increase in Towing Capacity, Warranty Coverage and a Decrease in Price for F-150 Lineup

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Justin Pritchard
Fords long-lived F-150 pickup truck line just got even better. For 2007, the lineup is to be enhanced with a 600 pound increase in maximum towing capacity, a pair of new models and a class leading warranty with the best roadside assistance package of any new full size pickup.

2007 Ford F-150 (Photo: Ford Motor Company)
Price reductions amount to $720 for RegularCab models, $830 for SuperCab, and $950 for SuperCrew. This brings pricing of an F-150 XL RegularCab 4x2 down to $19,120, including destination. Powertrain warranty coverage has been expanded to 5 years and 60,000 miles or 100,000 kilometres.

Other highlights for the best-selling truck lineup include E-85 capability for the 5.4 litre engine and a horsepower increase on the 4.6 litre unit to 248 hp. Enhanced comfort and convenience comes by way of more supportive seats, available power-folding mirrors and available SIRIUS satellite radio.

Two new models are available for 2007. The FX2 Sport was unveiled in April and will start under $29,500. It features styling upgrades to set it apart from regular models, including clear headlights with platinum bezels and a deep front valence. Monochromatic paint is applied to bumper and mirror covers, while exclusive 18-inch wheels and a chrome exhaust tip
2007 Ford F-150 (Photo: Ford Motor Company)
round out the visual impact of the exterior. Inside, black captain's seats available in leather or cloth flank a flow-through centre console with floor shifter. The FX2 package is available on 4x2 SuperCab and SuperCrew XLT models.

A Harley-Davidson edition SuperCrew model is also set to be unveiled on August 7 at the 66th annual Sturgis Rally- a legendary gathering of motorcycle enthusiasts held in Sturgis, SD.

John Felice, Ford Brand Group Marketing Manager, says "The Ford F-Series has been gaining market share this year and we are well on our way to our 30th consecutive year as the full-size truck leader, thanks to a philosophy of putting the customer's needs first." He mentions that this
2007 Ford F-150 (Photo: Ford Motor Company)
philosophy has helped lead the way for value and appeal present in all Ford products. Part of the increase in value has to do with the straightforward pricing practices and rationalization of 2007 model prices. The F-150 is not the only vehicle to have its price-tag axed, as Ford announced last week that the 2007 Expedition will carry a sticker averaging $4,300 lower than 2006 models.

The new models ensure that members of the legendary truck line will find homes in more and more driveways, while the "more for less" philosophy is bound to keep the F-150 family healthy for years to come.
Justin Pritchard
Justin Pritchard
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