Saturn has developed a "Wow" dealership experience, Redmond said, and other companies will "need excellence all across the board, connecting with customers at every contact point."
As a result of the frantic pace of today's world, people also want their lives simplified, Redmond said, and technology for its own sake won't be enough. Today, technology must be "useful and easy to use, and self-explanatory if possible, without a 400-page manual written in techno-speak. Consumers seek simplicity, efficiency, and-more and more today-privacy."
As a result, we can expect car companies to provide "simpler choices for consumers that result in faster, more efficient ordering, delivery, financing and servicing." So they are "looking for relationships with companies that save time and make life simpler."
The Internet is giving the world a global perspective, and this is truer the younger the web surfer. As a result, things now happen on a world-wide basis right now, whether the companies want them to or not.
So now markets around the world "expect equal brands, equal quality and price parity, and -I might add-equal treatment as well. But it has to be executed with local relevance, style and delivery." So someone in Toronto can find out about a new product being launched in Tokyo at exactly the same time. What the car companies will do if someone in Toronto wants to buy a vehicle designed for Tokyo is another matter.