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| "Make no mistake about it -- the new Mustang will be a head-turner on the outside." (Photo: Ford Motor Company) |
Mays said the new feature addresses a growing trend showing that up to 50 percent of some demographic groups -- particularly "millennia's" who are 25 and younger -- plan to personalize their vehicles the moment they buy them.
"Make no mistake about it -- the new Mustang will be a head-turner on the outside," said Mays. "But it also will set new standards for muscle car interiors, just like the new F-150 has changed the game in the pickup market."
To build buyer interest in the new Mustang, Ford is offering a screen saver that teases the new car and illustrates how the new color-configurable instrument cluster will work, at www.fordvehicles.com.
Ford says it plans to use the web site to "keep anxious enthusiasts informed about the new car and its debut next year."