General Motors to Sell Chevrolet Badged Daewoo Cars in Europe

Regarding GM's plan of building Chevrolet into a global nameplate, Reuters news agency reported an industry source having recently

Expect the official announcement of GM's global expansion of the Chevrolet brand name to be made at the Paris Auto Show next month. (Photo: Rob Rothwell, Canadian Auto Press)

said, "Indeed GM is going to build Chevrolet into a worldwide brand." The report added that a portion of Daewoo's product line would be sold with the bowtie on the grille in Europe, while Daewoo would continue in the South Korea.

In other markets Chevrolet is already attempted to set up roots, such as Russia which markets the domestically built Niva sport utility under the "all-American" brand name.

According to the Reuters report, GMDAT sold 115,600 cars and light commercial vehicles in Western Europe in 2003, plus another 16,700 in central Europe.

An official announcement about GM's global expansion of the Chevrolet brand name should be made at the Paris Auto Show next month, with the changeover from Daewoo taking place sometime in 2005.