From Hot Wheels press release
Hot Wheels today announced a match made in motorsports heaven — a partnership with JR Motorsports racing team and its newest driver, Danica Patrick, as she enters the NASCAR racing circuit in 2010.
Hot Wheels will sponsor Patrick’s car during the Nationwide Series season, including primary sponsor placement in the August 14th race at Michigan International Speedway. Additionally, Hot Wheels and Patrick are working together on other key promotional initiatives, including a special Hot Wheels vehicle designed by Patrick herself.
The announcement was made today at the Daytona International Speedway, where Patrick unveiled graphic renderings of the custom die-cast vehicle she co-designed with the Hot Wheels team at the Mattel Design Center in El Segundo, Calif. Patrick’s “Danicar” is the first celebrity-designed Hot Wheels vehicle and will be made in the traditional 1:64 scale.
The “Danicar” takes its cues from elements found in race car styles and is truly an awesome machine -- the fullness of the car’s back-end and the overall wedge-shape with an open cockpit, respectively.
From the chartreuse-yellow Spectraflame paint, to three sets of different size wheels, and adjustable wings on the front and back -- all are elements that Patrick and the Hot Wheels design team collaborated on during her visit.
This exclusive car will be available at retailers across the U.S. beginning in October 2010.
photo:Hot Wheels
Hot Wheels today announced a match made in motorsports heaven — a partnership with JR Motorsports racing team and its newest driver, Danica Patrick, as she enters the NASCAR racing circuit in 2010.
 |
Hot Wheels will sponsor Patrick’s car during the Nationwide Series season, including primary sponsor placement in the August 14th race at Michigan International Speedway. Additionally, Hot Wheels and Patrick are working together on other key promotional initiatives, including a special Hot Wheels vehicle designed by Patrick herself.
The announcement was made today at the Daytona International Speedway, where Patrick unveiled graphic renderings of the custom die-cast vehicle she co-designed with the Hot Wheels team at the Mattel Design Center in El Segundo, Calif. Patrick’s “Danicar” is the first celebrity-designed Hot Wheels vehicle and will be made in the traditional 1:64 scale.
 |
The “Danicar” takes its cues from elements found in race car styles and is truly an awesome machine -- the fullness of the car’s back-end and the overall wedge-shape with an open cockpit, respectively.
From the chartreuse-yellow Spectraflame paint, to three sets of different size wheels, and adjustable wings on the front and back -- all are elements that Patrick and the Hot Wheels design team collaborated on during her visit.
This exclusive car will be available at retailers across the U.S. beginning in October 2010.
photo:Hot Wheels