Industry Report: GM Drops Old Nameplates in Order to Show Fresh New Face
What's in a name? A heck of a lot if hundreds of millions, and even billions of research and development dollars could be lost due to a given model's previously poor image. For that reason it's out with the old and in with the new for many of General Motor's nameplates. By now everyone should be aware that GM's Oldsmobile division is soon to be phased out altogether.
