Industry Report: Chrysler's Short Term Future Part I - The Launch of Five New Models in 2005
![Industry Report: Chrysler's Short Term Future Part I - The Launch of Five New Models in 2005](//picolio.auto123.com/art-images/35117/main.jpg?scaledown=450)
Chrysler Group's CEO Dieter Zetsche is only too aware that balancing the need for new model introductions to spur on excitement at the dealer level and interest in its cars from would-be purchasers, and the high costs of doing so which can negatively affect yearly profits and all-important share values, is critical for any automaker. Last year saw the Auburn Hills, Michigan-based auto giant debut nine new models, a record number that it expects to exceed in 2006.