2007 Lexus IS 250 Sport Road Test
I had a business professor who often used to use the example of Lexus's original brand goal to illustrate his point during lectures. "They wanted to build a Mercedes, but for 30% less- simple. Look at them now." The market has changed considerably since the inception of Toyota's premium marque or its champagne-glass balancing V6 engine. But it's certain that Lexus has carved a niche for themselves- and a look at their entry-level IS 250 will help to explain how.