2003 Nissan Evalia Concept
How does a car company build a brand image? Despite what marketers try to tell you, it's through products. Just for fun, think about your favorite brand and why it's your number one choice. Have you built up a loyalty through years of ownership or have you never owned, but always lusted after a specific marque? Nissan, with new models such as its 350Z, Maxima, Altima and new Murano SUV, is becoming a car company that not only satisfies consumer needs but also satiates individual desires.