2005 Mitsubishi Endeavor Limited
Mitsubishi arrived in Canada in 2003 after a long waiting period and many promises from MMC concerning their intentions to sell cars north of the American border. Since then, dealers began sprouting up here and there. But for the moment, Mitsubishi has failed to pierce the Quebec and Canadian market. Those that know the product well may ask themselves why this well-established car builder is having such difficulty. Let us keep in mind that being well established and successful can mutually exclude one another. It may be because of all the bad press this maker has received over the past few years concerning recalls, fraud (upper management) and the fact that it is the only non-profitable Japanese car manufacturer. Recently, they were once again saved from bankruptcy. Hopefully, the quality of the administration will reflect that of their products, that is to say: good.
