Andretti Autosport new IndyCar driver, Canadian James Hinchcliffe has knocked Danica Patrick off of the GoDaddy.com home page.
The 25-year-old Oakville, Ontario, native replaced Patrick in the GoDaddy.com-sponsored IZOD IndyCar Series car following her full-time move to NASCAR, where GoDaddy.com remains her car's primary sponsor.
Hinchcliffe launched a grassroots “Hinch for Homepage” campaign to replace Patrick on the company website.
GoDaddy eventually got behind the “contest” and used it in a marketing campaign that featured both drivers. The ads began airing Memorial Day weekend and were Hinchcliffe’s first nationally televised commercials.
The company says it was fun to watch Hinchcliffe’s initiative grow, and decided to feature him on the site as a salute to his efforts, drive and passion.
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| James Hinchcliffe (Photo: indycar.com) |
The 25-year-old Oakville, Ontario, native replaced Patrick in the GoDaddy.com-sponsored IZOD IndyCar Series car following her full-time move to NASCAR, where GoDaddy.com remains her car's primary sponsor.
Hinchcliffe launched a grassroots “Hinch for Homepage” campaign to replace Patrick on the company website.
GoDaddy eventually got behind the “contest” and used it in a marketing campaign that featured both drivers. The ads began airing Memorial Day weekend and were Hinchcliffe’s first nationally televised commercials.
The company says it was fun to watch Hinchcliffe’s initiative grow, and decided to feature him on the site as a salute to his efforts, drive and passion.