The IndyCar Series has announced a major multi-year sponsorship deal with soft drinks giants Coca-Cola.
The major deal, with the North American branch of the company, will lead to joint marketing programmes between it and the IndyCar Series, and comes on the back of a tie-up between Coca-Cola and the International Speedway Corporation that own five of the series' tracks.
The major deal, with the North American branch of the company, will lead to joint marketing programmes between it and the IndyCar Series, and comes on the back of a tie-up between Coca-Cola and the International Speedway Corporation that own five of the series' tracks.