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Kia's new 'Soul' keeps concept car's name

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Khatir Soltani
Kia has announced that the production version of their 'Soul' concept will bear the same name when it goes on sale. Having made appearances at Geneva and Detroit as a lineup of concept vehicles, the production Soul will be unveiled at the Paris Motor Show in early October.

The Soul will be a bit of a rebellious addition to Kia's lineup, taking a place as a unique and efficient vehicle with plenty of possibilities to customize. In concept form, the Soul was presented as a trio of cars, named 'Burner', 'Searcher', and 'Diva'- each of which was specially customized to a specific target shopper. The European designed Soul features an instantly-recognizable look and plenty of versatile interior space.


Gregory Guillaume, Chief Designer at Kia Motors Europe, comments on the Soul. "The all-new Kia production car will be a car that defies classification and encourages customers to build an emotional bond with their new purchase by providing a creative platform that they can customise to match their car to their own character. It will appeal especially to the young-at-heart - whatever their age".

Production starts later this year.
photo:Kia
Khatir Soltani
Khatir Soltani
Automotive expert
As a car enthusiast, he tests and compares vehicles from different categories through the eyes of the consumer, ensuring relevant and objective reviews.
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada