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Land Rover and Bowler sign partnership

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Khatir Soltani
Bowler, an all-terrain high performance car company, and Land Rover, who have been working together for 10 years, came to an agreement on a business partnership. Bowler's competition vehicles will now wear a "Powered by Land Rover" tag, acknowledging Land Rover's role within the Bowler company.

Bowler did base, in the mid 80's, its first competition model off Land Rover's technology. Their latest car – the EXR and EXR S (rally and road versions) – both use a modified engine, a chassis and other components borrowed from the Range Rover Sport.

The new EXR S is the first Bowler product made for the street: it shares a platform with the EXR (only the engine was pushed back 300 mm), and many parts from the Range Rover Sport. The said engine is a supercharged 550-horsepower V8 that reaches 0-100 km/h in 4.2 seconds and a top speed of 249 km/h.

Retailing at £ 155,000 ($ 248,600), the EXR S will make its debut on June 28, at the Goodwood Festival of Speed.

Land Rover & Bowler partnership
Photo: Land Rover


Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
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  • Involved in discussions with virtually every auto manufacturer in Canada