Fiat appoints Laura Soave as head of brand for North America
Soave will lead the reintroduction of the Fiat Brand in North America, beginning with the Fiat 500. She holds full profit and loss responsibility for the Fiat product portfolio in North America. In her position, Soave, who reports to Sergio Marchionne, Chief Executive Officer of Chrysler Group, will work with the brand Presidents and industrial leads to fully integrate Fiat product into the marketing, sales, service and dealer network organizations.