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Lexus introduces the 2004 RX 330

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Khatir Soltani

The Highest Levels of Occupant Protection

The new high-strength cabin design and comprehensive new supplemental restraint system are designed to provide an increased level of crash energy management that protects occupants better than ever before. Structurally the new RX 330 is designed to maintain cabin integrity in the event of front, rear or side impacts.

The supplemental restraint system includes multi-stage airbags for the driver and front passenger, a new knee airbag for the driver and a new type of large side airbag in the front seats that specifically protects the torso, abdomen and pelvis. Side curtain airbags are designed to help offer additional crash protection for both front and rear seat occupants. The front airbags deploy according to inputs that include crash severity, passenger weight and the position of the driver's seat on the track.

Built to World-Class Standards - In Canada

When production starts in September 2003, the 2004 RX 330 will be the first Lexus built outside of Japan. Toyota's award-winning Cambridge assembly plant is slated to build about 60,000 RX 330s a year.

To prepare for Lexus production in Canada, TMMC is undergoing a $650 million renovation including new welding and paint facilities exclusively for Lexus. The new paint shop is designed with the environment in mind. It features water-borne cartridge paint technology, its own climate control system, glass walls and zero-dust, high efficiency ovens.

The Lexus RX has consistently been judged the highest-quality vehicle in its segment and TMMC is well prepared to uphold that standard of excellence. Since the Canadian facility opened 12 years ago it has earned seven J.D. Power and Associates awards for Plant Quality - including four Gold Plant awards.

RX 330 is covered by an industry-leading warranty, covering the entire vehicle for 48 months/80,000 kilometres. Powertrain components are covered for 72 months/110,000 kilometres, and corrosion perforation is warranted for 72 months with unlimited distance.

The 48-month Lexus roadside assistance program provides travel planning as well as the extra security and confidence of a dedicated toll-free telephone number and emergency service or towing 24 hours a day, 365 days a year.

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 8 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada