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New Lincoln Continental featured in unconventional campaign

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Guillaume Rivard
With the help of iconic photographer Annie Leibovitz

The new and completely redesigned 2017 Lincoln Continental, now in dealer showrooms, recently teamed up with acclaimed photographer Annie Leibovitz to evoke childhood trips and the romance of the open road.

“That’s Continental” is the tagline for a series of photo spreads that are currently appearing, uncredited, in high-end print publications as well as social media.

Although this was her first foray into car photography, Leibovitz is no stranger to stars. Her work has included covers for Rolling Stone and Vanity Fair, the latest featuring rock legend Bruce Springsteen.

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Guillaume Rivard
Guillaume Rivard
Automotive expert
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