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New Lincoln Continental featured in unconventional campaign

With the help of iconic photographer Annie Leibovitz By ,

The new and completely redesigned 2017 Lincoln Continental, now in dealer showrooms, recently teamed up with acclaimed photographer Annie Leibovitz to evoke childhood trips and the romance of the open road.

“That’s Continental” is the tagline for a series of photo spreads that are currently appearing, uncredited, in high-end print publications as well as social media.

Although this was her first foray into car photography, Leibovitz is no stranger to stars. Her work has included covers for Rolling Stone and Vanity Fair, the latest featuring rock legend Bruce Springsteen.