Speaking about his passion for driving and for this American brand, McConaughey will start his promotional campaign with the 2015 Lincoln MKC.
“Authenticity is a word that kept coming up in our initial meetings. It was clear from the start they appreciated me as an individual first and foremost, and I would be able to be myself in this collaboration,” said Matthew McConaughey, a long-time admirer of Lincoln. “Lincoln is an iconic American brand and I like where they are heading with their transformation. I had the chance to drive the new MKC around Texas and I think they are doing a good job.”