In the development of Atenza, Mazda set the following five specific goals:
- Deliver distinct and attractive styling that owes nothing to other cars
- Retain the strength of Mazda' s rich heritage in developing cutting-edge performance and technology to meet or beat the driving dynamics of the best European midsize vehicles
- Create uniquely innovative packaging to meet the demands and offer true satisfaction to all of our customers worldwide, regardless of their physique or size
- Achieve new levels of quality and quietness reflecting the raised ambition of Mazda's new product programs
- Include the most advanced safety and security technologies, and extensive environment-protection measures
As the product of these goals, the Atenza clearly demonstrates the ideal for future midsize vehicles and perfectly embodies Mazda's Zoom-Zoom spirit.
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