Mercedes-Benz is looking for candidates to form four pairs of contestants that will take off from New York, Los Angeles, Chicago and Tampa Bay and head to the Super Bowl in Dallas as quickly as possible. In what is a world's first, the competition will be fueled by Twitter.
Unlike a traditional race, the teams’ vehicles will indeed be powered by the number of Twitter followers they can attain. For every 15 Followers, the team will travel one mile.
The driving team that reaches Dallas first will be declared the winner and will receive a pair of 2012 Mercedes-Benz C-Class coupes as well as a pair of tickets for the Super Bowl.
Participants won't be left alone out there. Each team will be assigned a celebrity coach to help them earn followers through promotion on Twitter. Fall Out Boy bassist Pete Wentz and New York Yankee Nick Swisher have already signed up.
Unfortunately, the contest is open to U.S. residents only (minimum age of 21). To learn more about the event and follow the teams on their way to the Super Bowl, check out Mercedes-Benz USA's Facebook page or their Twitter account Twitter @MBtweetraceHQ.
Source: Fox News
Unlike a traditional race, the teams’ vehicles will indeed be powered by the number of Twitter followers they can attain. For every 15 Followers, the team will travel one mile.
The driving team that reaches Dallas first will be declared the winner and will receive a pair of 2012 Mercedes-Benz C-Class coupes as well as a pair of tickets for the Super Bowl.
Participants won't be left alone out there. Each team will be assigned a celebrity coach to help them earn followers through promotion on Twitter. Fall Out Boy bassist Pete Wentz and New York Yankee Nick Swisher have already signed up.
Unfortunately, the contest is open to U.S. residents only (minimum age of 21). To learn more about the event and follow the teams on their way to the Super Bowl, check out Mercedes-Benz USA's Facebook page or their Twitter account Twitter @MBtweetraceHQ.
Source: Fox News