MONTVALE, N.J. — Maybach, one of the world's most exclusive automotive names during the 1920s and 1930s, will be reborn in 2003 as a super-luxury car marque within the Mercedes-Benz division of DaimlerChrysler AG.
"We are using the Maybach name to emphasize the unique nature of our future premium-quality product," said Professor Juergen Hubbert, DCAG board member in charge of the Mercedes-Benz and smart car division, "and to carry on the tradition of a legendary marque, whose exciting cars were the ultimate in design and technical perfection in the years between 1921 and 1940. We are pursuing these very same goals in the development of the new Maybach. Based on state-of-the-art Mercedes technology, these vehicles will set new standards in the world of premium cars, thus paying due honor to the great name of Maybach."
A NEW EMBLEM FOR A NEW MARQUE
Based on the distinctive emblem that adorned the much-admired Maybach cars, a new double-M insignia will recall the German luxury car brand of years gone by.
Originally signifying "Maybach Motorenbau," the double-M badge in the future will stand for "Maybach Manufaktur," highlighting the marque's original focus on individualized hand-craftsmanship.
EACH MAYBACH WILL BE UNIQUELY HANDCRAFTED
Individuality, elegance and exclusivity are cornerstones of the Maybach marque, and giving each customer close attention will be a priority. An unprecedented range of fine materials and paint choices as well as innovative technical features will be available, ranging from specially designed inlays to high-tech business equipment for the rear-seat passenger area. As a result, each and every Maybach model will be a unique, custom-made specimen.