Mercedes-Benz USA announced today that it will open the company’s first Mercedes-Benz Driving Academy in Los Angeles in October 2011, offering a fully-integrated, California DMV-approved teen driver education program.
Several car manufacturers and third-party organizations currently offer similar programs, but the Mercedes-Benz Driving Academy will go beyond basic training such as collision avoidance and defensive driving exercises.
The program will incorporate approaches such as digital animation to visualize road hazards in an online program, problem-solving exercises in the classroom, and hands-on experience of risky situations and in-car coaching techniques based on questioning rather than instruction. This approach is combined with consistent feedback from driving coaches to parents, which aims to assist them in planning their supervised driving practice.
The curriculum will take a student from their instruction permit license stage through their provisional license. It will be tailored to take into account individual needs and even provide on-road only lessons for those who have chosen to complete their driver education requirement through other means.
Mercedes-Benz, which already offers various training programs for beginners all the way to advanced drivers, further positions itself as a leader in safety and driver education. The Driving Academy is also an excellent way of attracting potential customers at a young age. After all, when your first car is a Mercedes, you set the bar high!
Several car manufacturers and third-party organizations currently offer similar programs, but the Mercedes-Benz Driving Academy will go beyond basic training such as collision avoidance and defensive driving exercises.
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| Photo: Mercedes-Benz |
The program will incorporate approaches such as digital animation to visualize road hazards in an online program, problem-solving exercises in the classroom, and hands-on experience of risky situations and in-car coaching techniques based on questioning rather than instruction. This approach is combined with consistent feedback from driving coaches to parents, which aims to assist them in planning their supervised driving practice.
The curriculum will take a student from their instruction permit license stage through their provisional license. It will be tailored to take into account individual needs and even provide on-road only lessons for those who have chosen to complete their driver education requirement through other means.
Mercedes-Benz, which already offers various training programs for beginners all the way to advanced drivers, further positions itself as a leader in safety and driver education. The Driving Academy is also an excellent way of attracting potential customers at a young age. After all, when your first car is a Mercedes, you set the bar high!