Owning a MINI is about being yourself and expressing who you are as a driver and a person and this launch party clearly showed this. It is said that artistic expressions are extensions of oneself however the artists on display at the MINI DNA Launch Party also believed their artistic expressions were extensions of the car itself. All hail the vehicular muse.
This year, the MINI saw more than just an improved body image, it also sports a newly upgraded MINI Cooper S engine; a 1.6L 4-cylinder turbo-charged 172bhp beast. Unlike previous models with a super-charger, this MINIs engine is so well-tuned and ready for action that full-on power is available at revs as low as 1,400. While not stressed at the party, this engine change is sure to wow the MINI crowd and perhaps drag in even more admirers - if that's even possible.
MINI has a niche market that no other manufacturer has been able to tap into yet, thankfully. Creating a vehicle that is so interchangeable is no easy task yet MINI handles the job like an old pro and proudly boasts its chameleon personality and uniqueness all at once. While most manufacturers offer a good variety of options and available packages for their vehicles, very few have as extensive a list as MINI. And for that, MINI rises well above the competition in originality and flexibility.
It really is possible to create a MINI Cooper that is so uniquely you the car might refuse to turn on if it's not your bum in the driver's seat. However, this wild ability to mix and match options has always been available with the MINIs, but was stressed to the max at the launch party. As their slogan suggested; "MINI as individual as you are" there really is a car out there to suit each and every one of us, we just have to know where to look and, apparently, MINI is the place.
photo:Colin Styker
This year, the MINI saw more than just an improved body image, it also sports a newly upgraded MINI Cooper S engine; a 1.6L 4-cylinder turbo-charged 172bhp beast. Unlike previous models with a super-charger, this MINIs engine is so well-tuned and ready for action that full-on power is available at revs as low as 1,400. While not stressed at the party, this engine change is sure to wow the MINI crowd and perhaps drag in even more admirers - if that's even possible.
 |
MINI has a niche market that no other manufacturer has been able to tap into yet, thankfully. Creating a vehicle that is so interchangeable is no easy task yet MINI handles the job like an old pro and proudly boasts its chameleon personality and uniqueness all at once. While most manufacturers offer a good variety of options and available packages for their vehicles, very few have as extensive a list as MINI. And for that, MINI rises well above the competition in originality and flexibility.
It really is possible to create a MINI Cooper that is so uniquely you the car might refuse to turn on if it's not your bum in the driver's seat. However, this wild ability to mix and match options has always been available with the MINIs, but was stressed to the max at the launch party. As their slogan suggested; "MINI as individual as you are" there really is a car out there to suit each and every one of us, we just have to know where to look and, apparently, MINI is the place.
photo:Colin Styker
Article Gallery