MINI's new “NOT NORMAL” campaign kicked off this month with two TV and online ads. The idea is to highlight the strong emotional and personal connection between driver and MINI, as well as the car's strong, independent character.
The campaign also includes a number of printed ads that similarly depict the personal bond between a MINI and its driver.
The campaign also includes a number of printed ads that similarly depict the personal bond between a MINI and its driver.