Mitsubishi Motors' vehicles appeal to people who are young-minded, stylish and who want to look and feel alive. "In the United States 41.6 per cent of our buyers are under the age of 35 making us the company with the second youngest average buyer age in the industry," said Greg O'Neill executive vice president and general manager, MMSA. "Our unique style differentiates us from other mainstream brands and through a Canadian national TV and print campaign, Canadian consumers will connect with our best ever product line."
Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) continues to expand and will break ground in July on its new head office in Mississauga, Ontario. "We anticipate salary and spending of over $300 million in the next five years and our head office will house our national technical training center - a specialized state-of-the-art facility to provide the hands-on skills training for 'fix it right the first time' Mitsubishi Motors technicians," said Randy Sears, president, MMSCAN.
Mitsubishi Motors will bring to Canada seven vehicles including the Montero Sport, Montero, Eclipse Coupe, Eclipse Spyder convertible, Galant, Lancer and Outlander models. The company will retail 10 models by the fall of 2003. As part of its plan to launch a new vehicle each year for the next five years, Mitsubishi Motors will add another stylish, all-new mid-sized crossover SUV to an already powerful SUV lineup in the next nine months. The company will also launch Mitsubishi Motors' Canadian market sedans, coupes and SUVs available with groupings of options and standard feature-packed trim levels that meet every need and budget.