Yesterday at its engineering lab in Center Line, Mich., Mopar revealed four custom vehicles, including the Mopar ’12 300, Fiat 500 “Stinger,” Mopar Jeep Compass “True North” and Dodge Dart “GTS 210 Tribute.” Mopar ’12 will be available this summer straight from the factory, while components of the Fiat 500, Jeep Compass and Dodge Dart custom configurations will be available in the fall as stage kits or à la carte from the Mopar catalog.
“Customization is king,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “These head-turning ‘Moparized’ vehicles show how we can go to the next level of personalization. With our best-in-class offerings of parts and accessories, we give our customers every opportunity to further enhance the appearance and performance of their vehicles.”
Earlier this month, at the 2012 North American International Auto Show, the brand kicked off its year-long 75th anniversary celebration with the introduction of the Chrysler 200 Super S by Mopar and the Dodge Charger Redline. Mopar, a simple contraction of the words MOtor and PARts, was trademarked in 1937.
The following “Moparized” vehicles were revealed today and will be on display at the 2012 Chicago Auto Show from Feb. 10-19.
As reported by Chrysler
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| Photo: Chrysler |
“Customization is king,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “These head-turning ‘Moparized’ vehicles show how we can go to the next level of personalization. With our best-in-class offerings of parts and accessories, we give our customers every opportunity to further enhance the appearance and performance of their vehicles.”
Earlier this month, at the 2012 North American International Auto Show, the brand kicked off its year-long 75th anniversary celebration with the introduction of the Chrysler 200 Super S by Mopar and the Dodge Charger Redline. Mopar, a simple contraction of the words MOtor and PARts, was trademarked in 1937.
The following “Moparized” vehicles were revealed today and will be on display at the 2012 Chicago Auto Show from Feb. 10-19.
- Mopar ’12 300
- 2013 Dodge Dart ‘GTS 210 Tribute’
- 2012 Fiat 500 ‘Stinger’
- 2012 Mopar Jeep Compass ‘True North’
As reported by Chrysler