Despite parent company Chrysler having filed for bankruptcy, Dodge is going to remain involved in NASCAR for the foreseeable future.
Italian car manufacturer Fiat is expected to become a majority owner of Chrysler but it should not change the plan to remain involved in NASCAR though their Dodge brand for now.
A Director of brand marketing and strategy for Dodge Motorsports was quoted as saying: "NASCAR is a strategic part of our marketing plan and the Dodge brand. We plan to continue our Dodge sponsorship and relationship into the foreseeable future."
As for General Motors however, there has been no word as to how the plan they will have to submit to the U.S. Government before June 1st will affect their involvement in NASCAR if at all.
photo:Getty Images for NASCAR
Italian car manufacturer Fiat is expected to become a majority owner of Chrysler but it should not change the plan to remain involved in NASCAR though their Dodge brand for now.
A Director of brand marketing and strategy for Dodge Motorsports was quoted as saying: "NASCAR is a strategic part of our marketing plan and the Dodge brand. We plan to continue our Dodge sponsorship and relationship into the foreseeable future."
As for General Motors however, there has been no word as to how the plan they will have to submit to the U.S. Government before June 1st will affect their involvement in NASCAR if at all.
photo:Getty Images for NASCAR