From Ford
Ford Motor Company's all-new Focus Electric will become the first all-electric pace car to ever lead the field for a NASCAR Sprint Cup Series race at the Richmond 400.
The all-new Focus Electric will perform all pace care duties at Richmond International Raceway on April 28.
Approximately 35 percent of new car intenders are motorsports fans and 78 percent of them support NASCAR, according to Ford research. Additionally, Ford race fans are 67 percent more likely to consider Ford products than general market consumers.
In January, Ford became the first manufacturer to show off its 2013 NASCAR race car when it unveiled the new 2013 Fusion racer to media in Charlotte, N.C.
The Focus Electric pace car will be unveiled for the public at the Virginia State Capitol in Richmond on April 25. Lt. Gov. Bill Bolling will deliver the Focus Electric to Richmond International Raceway, where it will serve as pace car for that weekend’s NASCAR Sprint Cup Series event.
Ford Motor Company's all-new Focus Electric will become the first all-electric pace car to ever lead the field for a NASCAR Sprint Cup Series race at the Richmond 400.
The all-new Focus Electric will perform all pace care duties at Richmond International Raceway on April 28.
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| Photo: Ford |
Approximately 35 percent of new car intenders are motorsports fans and 78 percent of them support NASCAR, according to Ford research. Additionally, Ford race fans are 67 percent more likely to consider Ford products than general market consumers.
In January, Ford became the first manufacturer to show off its 2013 NASCAR race car when it unveiled the new 2013 Fusion racer to media in Charlotte, N.C.
The Focus Electric pace car will be unveiled for the public at the Virginia State Capitol in Richmond on April 25. Lt. Gov. Bill Bolling will deliver the Focus Electric to Richmond International Raceway, where it will serve as pace car for that weekend’s NASCAR Sprint Cup Series event.