NASCAR officials and Molson Coors Canada announced a partnership naming the Keystone Light brand as the official beer of NASCAR in Canada and the Official Beer of the NASCAR Canadian Tire Series.
In addition to its’ logo on race cars, Keystone Light will participate in the NASCAR Canadian Tire Series Prize Money and Decal Program with the Keystone Light Pole Award.
The award will be given to the NASCAR Canadian Tire Series driver who posts the fastest qualifying time each race of the season. Under the agreement, the brand will also secure pouring rights at multiple facilities the NASCAR Canadian Tire Series visits.
The official press releases states: “With 12 points events in 2011 at Canada’s premier oval track facilities and largest road racing tracks, the NASCAR Canadian Tire Series is Canada’s premier motorsport and only national motorsport championship.”
“The series, which launched in 2007, features Canada’s top teams and drivers competing on both oval and road courses, and as a companion event to other major in-market events. The series stages races in British Columbia, Saskatchewan, Ontario, Quebec and Nova Scotia.”
In addition to its’ logo on race cars, Keystone Light will participate in the NASCAR Canadian Tire Series Prize Money and Decal Program with the Keystone Light Pole Award.
The award will be given to the NASCAR Canadian Tire Series driver who posts the fastest qualifying time each race of the season. Under the agreement, the brand will also secure pouring rights at multiple facilities the NASCAR Canadian Tire Series visits.
The official press releases states: “With 12 points events in 2011 at Canada’s premier oval track facilities and largest road racing tracks, the NASCAR Canadian Tire Series is Canada’s premier motorsport and only national motorsport championship.”
“The series, which launched in 2007, features Canada’s top teams and drivers competing on both oval and road courses, and as a companion event to other major in-market events. The series stages races in British Columbia, Saskatchewan, Ontario, Quebec and Nova Scotia.”