Ray Evernham, the NASCAR Sprint Cup team owner and former crew of Jeff Gordon, will be a consultant with the Hendrick Companies, a management company formed in 2005 to oversee business strategies for Rick Hendrick.
Curiously a press release announcement contained nothing about Evernham returning to work on an NASCAR projects.
Under his corporate name of Ray Evernham Enterprises (REE) the former Hendrick Motorsports Sprint Cup winning crew chief, and most recently ESPN broadcaster, will consult on special projects related to Hendrick's core businesses.
In that role, REE's initial focus will be development of the Hendrick Performance retail brand of high-performance parts, vehicles, products and related services.
"Hendrick Performance parts and cars will have a racing pedigree, and Ray is someone who will help ensure that on behalf of our customers and dealers," Hendrick said in a press release.
"He's assembled a terrific group of people at REE, and I see a lot of opportunities for them to be a valuable resource for our organization on projects like this. I know the kind of high standards Ray sets."
Evernham won three Cup Championships with Gordon before starting Evernham Motorsports in 1999. Eventually the team was bought by George Gillett forming Gillett Evernham Motorsports and survives as a part of Richard Petty Motorsports.
"Rick and I have had many conversations over the years about our passion projects, and there's so much crossover with what we enjoy working on," said Evernham, 53, CEO of Ray Evernham Enterprises.
"We both sense an opportunity to do some unique things, whether it's with performance parts and cars, his dealership business (Hendrick Automotive Group) or other ways to build the Hendrick brand."
Curiously a press release announcement contained nothing about Evernham returning to work on an NASCAR projects.
Under his corporate name of Ray Evernham Enterprises (REE) the former Hendrick Motorsports Sprint Cup winning crew chief, and most recently ESPN broadcaster, will consult on special projects related to Hendrick's core businesses.
In that role, REE's initial focus will be development of the Hendrick Performance retail brand of high-performance parts, vehicles, products and related services.
"Hendrick Performance parts and cars will have a racing pedigree, and Ray is someone who will help ensure that on behalf of our customers and dealers," Hendrick said in a press release.
"He's assembled a terrific group of people at REE, and I see a lot of opportunities for them to be a valuable resource for our organization on projects like this. I know the kind of high standards Ray sets."
Evernham won three Cup Championships with Gordon before starting Evernham Motorsports in 1999. Eventually the team was bought by George Gillett forming Gillett Evernham Motorsports and survives as a part of Richard Petty Motorsports.
"Rick and I have had many conversations over the years about our passion projects, and there's so much crossover with what we enjoy working on," said Evernham, 53, CEO of Ray Evernham Enterprises.
"We both sense an opportunity to do some unique things, whether it's with performance parts and cars, his dealership business (Hendrick Automotive Group) or other ways to build the Hendrick brand."