On presentation of the award, James Ogilvy, Publisher for Luxury Briefing stated, "Bentley won the 2003 Luxury Briefing Award for Excellence for the outstanding management of its brand. The integrity of the marque has never been compromised, it is a truly exclusive product and the sporting heritage has been reasserted with the remarkable 1-2 win at Le Mans this year. Now, with the launch of the new Continental GT, the company looks set to take its superb, hand-crafted cars to a broader market without diluting any of its core values."
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| "Bentley won the 2003 Luxury Briefing Award for Excellence for the outstanding management of its brand." (Photo: Bentley Motors) |
On acceptance, Bentley Motor's Mark Tennant, Director of Product Strategy commented, "I am delighted to accept this award, which caps a great year for Bentley, with our victory at Le Mans in June and the tremendous acclaim for the new Continental GT. The response to the car has been outstanding in terms of both press coverage and orders placed - and now to receive this accolade from our peers in the luxury goods business is icing on the cake."
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| The Continental GT might just be the ultimate sporting grand tourer period. (Photo: Bentley Motors) |
In case you've never before heard of the Luxury Briefing Award for Excellence, a tribute that recognizes brands at the top of their respective fields, some former winners include Jo Malone, Joseph and Burberry.
Bentley Motors has undergone a metamorphosis since separating itself from luxury sedan builder Rolls-Royce, one in which it is being reborn as a luxury sport car and sport sedan manufacturer, more inline with its motorsport heritage. The Continental GT, what Bentley Motors refers to as the ultimate British Sporting Grand Tourer, might just be the ultimate sporting grand tourer period.