In case anyone still believes that Chrysler will remain the same under Fiat management, let me tell you that “things they are a’changin”. We just received a press release from Chrysler US about a Fiat contest to place photos of smiling faces on the factory Fiat-Yamaha MotoGP bikes for the US Moto Grand Prix, run this week end at Laguna Seca.
The promotion is part of the launch of the Fiat 500 later this year in the US. Goodbye conservative Chrysler press relations. Hello Euro-style promotions from the masters of marketing in Italy.
By the way, you decide if you like the look of the bikes – the Fiat 500 sure looks great!
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| Photo: Chrysler |
The promotion is part of the launch of the Fiat 500 later this year in the US. Goodbye conservative Chrysler press relations. Hello Euro-style promotions from the masters of marketing in Italy.
By the way, you decide if you like the look of the bikes – the Fiat 500 sure looks great!
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