As reported by Nissan
Paris, France - Nissan today revealed for the first time its all-new small Crossover, Juke.
Designed to offer a refreshing alternative for customers who are shopping in the small car segment of the market, but uninspired by the traditional offerings, Juke is a distinctive combination of SUV toughness and sporting style. Juke will inject some much needed masculinity and dynamism into the small car market.
The decision to introduce the industry's fisrst small crossover into the small car market reflects Nissan's philosophy of challenging conventions in Europe.
"In the last five years we have enjoyed significant growth in a crowded European market. This has been achieved by challenging traditional patterns and moving away from the C and D segments. Instead, we have pioneered the introduction of crossovers. We started with Murano and then, in higher volumes, with Qashqai - a car which has far exceeded our expectations. Sales have exceeded half-a-million in Europe in less than 3 years," said Colin Dodge, Executive Vice President.
Juke will be manufactured in Europe at Nissan's factory in Sunderland, England, and in Oppama, Japan. In Europe, its production alongside the Note compact family car and Qashqai crossover is the result of an investment in excess of 60m Euros, which safeguards over 1000 Nissan jobs, and more than 2000 in the supply chain.
Sales of Juke will begin in Japan in the summer, with the European and North American launch beginning in the autumn.
Design
From a design standpoint, the lower portion of Juke is pure SUV. It combines chunky wheels, wide tyres, extended ground clearance and a robust stance with a top portion that is unadulterated sports car, with a high waistline, slim visor-like side glass graphics and a coupé-style falling roofline. The coupé effect is further underlined by the rear doors which have their handles hidden in the frame of the door.
Inside, the sports car theme continues with a driver-focused cabin dominated by a centre console design inspired by a motorcycle fuel tank. Finished in a distinctive high gloss colour, the 'bike' console adds a sense of fun to the car. Practicality is assured by the rear-opening hatch and versatile luggage area with hidden storage opportunities.
Paris, France - Nissan today revealed for the first time its all-new small Crossover, Juke.
Designed to offer a refreshing alternative for customers who are shopping in the small car segment of the market, but uninspired by the traditional offerings, Juke is a distinctive combination of SUV toughness and sporting style. Juke will inject some much needed masculinity and dynamism into the small car market.
The decision to introduce the industry's fisrst small crossover into the small car market reflects Nissan's philosophy of challenging conventions in Europe.
"In the last five years we have enjoyed significant growth in a crowded European market. This has been achieved by challenging traditional patterns and moving away from the C and D segments. Instead, we have pioneered the introduction of crossovers. We started with Murano and then, in higher volumes, with Qashqai - a car which has far exceeded our expectations. Sales have exceeded half-a-million in Europe in less than 3 years," said Colin Dodge, Executive Vice President.
Juke will be manufactured in Europe at Nissan's factory in Sunderland, England, and in Oppama, Japan. In Europe, its production alongside the Note compact family car and Qashqai crossover is the result of an investment in excess of 60m Euros, which safeguards over 1000 Nissan jobs, and more than 2000 in the supply chain.
Sales of Juke will begin in Japan in the summer, with the European and North American launch beginning in the autumn.
Design
From a design standpoint, the lower portion of Juke is pure SUV. It combines chunky wheels, wide tyres, extended ground clearance and a robust stance with a top portion that is unadulterated sports car, with a high waistline, slim visor-like side glass graphics and a coupé-style falling roofline. The coupé effect is further underlined by the rear doors which have their handles hidden in the frame of the door.
Inside, the sports car theme continues with a driver-focused cabin dominated by a centre console design inspired by a motorcycle fuel tank. Finished in a distinctive high gloss colour, the 'bike' console adds a sense of fun to the car. Practicality is assured by the rear-opening hatch and versatile luggage area with hidden storage opportunities.
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