In a press release today, Nissan announced the launch of an educative marketing program about the LEAF, designed to teach children and their parents about 100% electric vehicles.
It uses accessible characters like a talking dog and stars a family of four that needs to replace their old vehicle, which just broke down. Nissan takes a family approach and details the reasons one should choose an electric vehicle, explains how they work and of course emphasizes the advantages of the LEAF.
Click here to check out the program.
It uses accessible characters like a talking dog and stars a family of four that needs to replace their old vehicle, which just broke down. Nissan takes a family approach and details the reasons one should choose an electric vehicle, explains how they work and of course emphasizes the advantages of the LEAF.
Click here to check out the program.
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| Photo: Nissan |